Our People

We are a global team, working collaboratively to ensure that each company in the Peter Vardy Global portfolio gains value from the collective expertise and extensive network of our team and corporate partners.

Sir Peter Vardy

Chairman

A highly decorated automotive entrepreneur, former CEO of Reg Vardy, sold in 2006 for £500 million. Now chairman of family businesses Peter Vardy Global and Vardy Property Group, he dedicates much of his time to philanthropy through The Vardy Foundation, which he founded over 30 years ago to support various charitable initiatives and causes.

Peter Vardy

Founder & Chief Executive Officer

Peter is a visionary entrepreneur within the Automotive, Fintech, Mobility, and SaaS sectors having launched renowned automotive companies Peter Vardy Motor Group, CarMoney, SilverBullet and FlexAuto, driving growth and innovation in these sectors. Peter is a committed philanthropist, actively supporting charitable initiatives via The Peter Vardy Foundation and Gen+, focusing on empowering the next generation.

Jamie Crowther

Chief Operating Officer

Jamie is an accomplished COO with extensive automotive industry experience. Starting as a trainee with JCT 600, he later joined Reg Vardy and helped launch Peter Vardy Motor Group as Managing Director. He then took up the position as Group Operations Director at Marshall Motor Group, guiding their successful IPO. Jamie returned to Peter Vardy in 2024, contributing his leadership experience to the company's growth.

James MacLeay

Chief Finance Officer

James has enjoyed an extensive career in corporate finance and M&A, bringing experience in structing complex transactions and scaling international operations. Before joining Peter Vardy Global, James held positions in Moore Kingston Smith and WestBridge.

Alastair Grier

Fintech Director

Alastair is a dynamic business leader with a passion for scaling and growing companies. As Managing Director of CarMoney, he has led the company from its inception to become one of the largest car finance brokerages, achieving significant turnover. Before joining CarMoney Alastair successfully grew and sold Blackcircles.com to Michelin. Alastair has extensive expertise in e-commerce, digital, and supply chain management.

Steven Davis

Non-Executive Board Director

Steven is an experienced non-executive director and board advisor with a strong background in retail and HR, holding senior roles at companies like Sainsbury's and Starbucks after serving in the Royal Air Force. His wealth of expertise supports Peter Vardy Global's ongoing innovation and growth, helping the group excel in a competitive marketplace.